Communication agency in Milan, Italy Where the brand becomes a magnetic force.
Magnet Communication is a communication and branding agency based in Assago, just outside Milan.
Since 2021 we have supported companies, licensors and events with strategy & advisory, brand identity, graphic design, licensing, advertising & media, web & digital strategy, SEO/GEO/AEO, social & content and production.
Among our clients FERRERO · VESPA · FIAT 500 · SAN SIRO STADIUM · LUPIN III · GAZZETTA DELLO SPORT
- year founded
- 2021
- projects in the portfolio
- 27
- services, one team
- 9
- operational office, just outside Milan
- Assago
The brands we have attracted
What we do
Nine services, one team. Each service has its own page with our method, the projects we have delivered and the most common questions.
Strategy & Advisory
We analyze the market, the audience and the trends to build effective marketing strategies, focused on the client’s goals.
“Your brand is what other people say about you when you’re not in the room.”
J. Bezos
Brand Identity
From naming to logo, we build your signature in the world and make it recognizable and authentic.
“Branding is the art of aligning what you want people to think about you with what people actually think about you.”
Jay Baer
Graphic Design
We design graphics that catch the eye and speak straight to the heart.
“Design is the silent ambassador of your brand.”
Paul Rand
Licensing Strategy
We develop integrated strategies for licensors and licensees to grow the value of brands and properties.
“Products are made in the factory, but brands are created in the mind.”
Walter Landor
Advertising & Media
We hit the right spot at the right time, with creative campaigns and smart media plans.
“The caterpillar does all the work, but the butterfly gets all the publicity.”
George Carlin
Web & Digital Strategy
We design websites, landing pages and e-commerce, look after UX and performance, and measure conversions with GA4.
“Truly elegant design incorporates top-notch functionality into a simple, uncluttered form.”
David Lewis
SEO, GEO and AEO
Technical and content SEO, GEO and AEO: be found on Google and cited by ChatGPT, Gemini and Perplexity.
“Content is king.”
Bill Gates
Social & Content
Social media strategy, editorial plan, content and daily publishing, plus copy for websites, products and campaigns.
“Content marketing is the only marketing left.”
Seth Godin
Production
Photo and video produced in-house: product and campaign shoots, video, editing and motion graphics.
“You don’t take a photograph, you make it.”
Ansel Adams
Brand licensing specialists
We bring brands and characters onto products
We work with licensors and licensees: the owners of a brand or character, and the companies that want to use it on their own collections. We handle the strategy and the creative side: artwork, product lines and materials to present the brand to partners.
- our licensing projects, out of 27 in the portfolio
- 21
- global licensing market: sales of licensed products in 2025
- $389.8 bn
Source: Licensing International, Global Licensing Industry Study 2026.
Explore our Licensing serviceHow we work
- Discussion We start with a no-obligation conversation: goals, audience, timing and budget.
- Strategy We define positioning, channels and priorities, and propose a clear plan.
- Production Identity, artwork, content, campaigns and website: one team handles everything, so the brand stays consistent.
- Delivery We hand over materials ready for print, retail and digital, and we stay at your side for the next steps.
Why choose Magnet
- One team, nine services Strategy, design, licensing, advertising, web, SEO, social and production speak the same language: fewer handoffs, more consistency.
- Brands everyone knows We have worked for Ferrero, Vespa, FIAT 500, Lupin III, La Gazzetta dello Sport and San Siro Stadium.
- Both sides of licensing We work for those who grant the license and for those who use it, so we know what each side needs.
- In Milan, in person Our operational office is in Assago, just outside Milan: easy to reach for meeting and working together.
First step
Have a project in mind?
Tell us your goals, timing and budget and we’ll come back with a tailored proposal. The first conversation comes with no obligation.
Frequently asked questions
Magnet is a communication agency in Milan, with its operational office in Assago, founded in 2021. It handles marketing strategy, brand identity, graphic design, brand licensing, advertising and media, web and digital communication, SEO, GEO and AEO, social media and content, and photo and video production for companies, licensors and events.
The operational office is at Via Albert Einstein 16, Assago (MI), just outside Milan. The registered office is at Via Carlo D’Adda 4/4, Settimo Milanese (MI).
Our portfolio includes projects for Ferrero, Vespa, FIAT 500, San Siro Stadium, Lupin III, La Gazzetta dello Sport, Calciatori Panini, Holly & Benji and Chiquita. All our work is collected on the Portfolio page.
Yes. You can ask us for a single job, such as a logo, a line of artwork for licensed products or a campaign, or hand us all of your brand’s communication, from strategy to the website.
It is the agreement through which the owner of a brand or character (the licensor) allows a company (the licensee) to use it on products or services in exchange for royalties. Magnet handles the strategy and the creative side for both licensors and licensees.
Write to us using the form at the bottom of this page or at info@magnetmilano.it, and tell us about your goals, timing and budget. The first conversation comes with no obligation.