What is photo and video production for a brand?
It is the work that takes an idea to finished images: deciding what to show and where it will be used, preparing the shoot, shooting or filming, then post-production and delivery in the formats of each channel. For a brand, what matters is that photos and videos are consistent with its identity and designed from the start for the channels they will appear on.
Photography
- Brand photography. Images of the company’s people, places and activities for the website, social media, presentations and press releases.
- Product photography. Still life and plain-background shots for e-commerce, catalogues and marketplaces, with consistent lighting and angles across the whole range.
- Campaign shoots. The images for advertising campaigns, shot to the creative concept and art direction defined with our graphic design work.
Video and motion graphics
- Video production. Brand videos, commercials, product videos, interviews and social content, from filming to delivery.
- Video editing. Editing, subtitles, music and versions in different lengths and aspect ratios (landscape, vertical, square) for each channel.
- Motion graphics. Animated graphics, moving logos, titles and infographics for video, social media and presentations.
Post-production and coordination
- Post-production. Shot selection, retouching, colour correction, audio clean-up and adapting the files to the required formats.
- Production coordination. Schedule, locations, casting, permits, releases and production budget, organised before the shoot day.
Photos and videos also feed the brand’s social channels: we handle the editorial plan and publishing with our Social & Content service.
How we work
- Brief. We work out what is needed, where it will be used, by when and with what budget.
- Pre-production. We prepare the visual concept, shot list or storyboard, locations, casting and schedule, and approve them with you.
- Shoot. We photograph and film according to the approved plan.
- Post-production. Selection, retouching, editing, colour, motion graphics and audio.
- Delivery. We deliver the files in each channel’s formats, with the usage rights set out in writing.
What you get
- The production plan: visual concept, shot list or storyboard, schedule.
- Retouched photos and edited videos in the agreed formats for the website, social media, e-commerce, campaigns and print.
- Video versions in the lengths and aspect ratios each channel needs.
- Motion graphics for video, social media and presentations, if the project includes them.
- Written usage rights for images, music and the people filmed.
When you need it
- You are launching a product and need photos for e-commerce, the catalogue and packaging.
- You are preparing a campaign and need original images and videos.
- Your social channels need video all the time and nobody is producing it.
- The images you use today look different from one another and do not tell the same brand story.
Who it is for: companies and brands that need photos and videos consistent with their identity, for a single launch or on an ongoing basis, and in-house marketing teams that already have the idea and need someone to make it.
Photo and video production FAQ
Yes. We produce photos and videos with our own team, from preparing the shoot to post-production. Motion graphics, the animated graphics for video, social media and presentations, is made in-house too, so the brand has a single point of contact for the whole production, from the idea to the delivered files.
In the formats the channels they are made for require, agreed before production: for example images for e-commerce and print, landscape videos for the website and presentations, vertical videos for stories and reels, short cuts for campaigns. The production plan lists every file we will deliver, so you know in advance exactly what you will receive.
That depends on the usage rights, which are agreed before shooting: on which channels, in which countries and for how long the brand will use the material. They cover the images but also music, outside contributors and the people filmed, who need to sign releases. We put them in writing in the proposal, so there are no surprises when the material goes into a campaign.
It depends on how many shots or videos are needed, the number of shoot days, the location, models or actors, the level of post-production and motion graphics, and the usage rights required. That is why we have no price list: after a first conversation about the brief we prepare a proposal with each production item listed separately.
Write to us through the contact form or at info@magnetmilano.it, telling us what you need to produce, where it will be used, by when and, if you have one, an indicative budget. The first step is a conversation about the brief: from there we prepare the production plan and the proposal, to approve before the shoot is booked.