Guides and deep dives
Licensing, brand and communication explained by people who work on them every day: how they work, what they cost, what to ask before you start.
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How licensing works when the licensor is a car or motorcycle brand: trademark and design protection, approvals, typical categories, motorsport, and what to check before signing.
How to measure a brand's visibility in chatbots and AI search without magic tools: a fixed prompt set, what to log, and what official Google, Bing, and GA4 data show.
Agent, consultant, broker, in-house team, creative studio, hybrid agency: six licensing models compared, how they are paid and ten questions to ask before choosing.
From signed license to product on the shelf: style guide, artwork, packaging with legal lines, approvals, production files and retail. Who decides what, common mistakes and what to ask.
What brand strategy and a brand audit are, what Keller and Aaker say, what a brand strategy contains and when to start with an analysis.
What SEO, GEO and AEO are, how they differ, and what Google, OpenAI, Perplexity and Bing say about crawlers and robots.txt.
How to choose a company or product name and run first checks on trademarks, company names and domains using official databases, and why an IP professional is still needed.
LCP, INP and CLS: what they measure, the thresholds Google lists as good, where to check them and which general fixes help, with no promises about scores.
What motion graphics is, when it makes sense, which stages to follow from brief to delivery, and what to check on formats and accessibility.
What Google, OpenAI, Anthropic, Perplexity, and Microsoft actually say about structured data, llms.txt, robots.txt, and consistent company data, and what can't be promised.
A rebrand and a brand refresh are not the same thing. What changes, when each fits, and five questions to decide, with examples from well-known brands.
The 27 projects in Magnet's portfolio counted by sector and service: how many include licensing, which services go together and what the numbers say.
What licensed merchandise is, how it differs from promotional gadgets, the three kinds (brands, characters, famous people), where it sells and why the licence matters.
How sports licensing works: market size, who holds the rights among clubs, athletes and collective uses, the sticker album example and the products that work.
How a company chooses the character or brand to license: audience, classics and novelties, questions to ask the owner and the numbers to run before signing.
Who the licensor is, who the licensee is and how tasks are split in a licensing programme: rights, approvals, production, royalties and reports.
What brand extension is, how it differs from line extension, what research says, in-house or under licence, and how to tell if it makes sense.
What a licensing agency does for brand owners and for manufacturers, how it is paid and what to ask before giving it a project.
The points of a trademark licence agreement to settle before the draft: subject, exclusivity, territory, term, payment, approvals and the end of the contract.
What the style guide a brand or character owner gives licensees contains, how it is updated and how it ties into product approvals.
Who holds the rights to a character, which products are made under licence, how approvals work and what about fan art.
What to check on the brand, which categories to open, how to choose licensees and what to decide before the contract.
Licensor, licensee, property, royalty, minimum guarantee, territory, sell-off, style guide: brand licensing terms explained in a few lines each.
In licensing, the licensee pays a royalty, a percentage of product sales, and usually guarantees a minimum amount with an advance on signing. How they are calculated, what they depend on and what happens if sales fall short.
Brand licensing is the agreement through which the owner of a brand or character lets another company use it on its own products in exchange for royalties. Here are the players, how a program runs and when it makes sense.
From theory to project
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