Magnet’s portfolio holds 27 published projects: 21 include licensing, 25 graphic design, 10 brand identity. The most represented sector is events and culture (10 projects), followed by sport (8), consumer products (6) and lifestyle (4). Almost every project combines several services: only 3 out of 27 use just one.
27
projects published in the portfolio
21
projects with licensing
24
projects with two or more services
Source: projects published in the magnetmilano.it portfolio, October 2026.
Sectors
- Events & Culture: 10 projects, including characters and cartoons (Lupin the Third, Go Nagai, Holly & Benji, Calimero), TV (Mare Fuori, La Prova del Cuoco), music and events (Giovanni Allevi, Carnevale di Viareggio).
- Sport: 8 projects, from San Siro to La Gazzetta dello Sport, Calciatori Panini, and Sergio Tacchini.
- Consumer Products: 6 projects, including Ferrero, Chiquita, Dal Negro and Pastiglie Leone.
- Lifestyle: 4 projects, FIAT 500, Vespa, Route 66 and Calciatori Panini, which is also in sport.
Services
- Graphic design: 25 projects out of 27.
- Licensing: 21 projects; in 19 it goes together with product graphics.
- Brand identity: 10 projects.
- Strategy & Advisory and Advertising & Media: 3 projects each; Web & Digital Strategy: 2.
The other three services, SEO, GEO and AEO, Social & Content, and Production, are newer and do not yet appear in any published project.
What the numbers say
Licensing rarely travels alone: in most projects the licensing strategy and the product graphics are done by the same team. The properties are mostly characters, events and sport, brands with a loyal audience; the projects with five services (Boston and HC9) are brands we followed from strategy to the web.
The figures count the projects published on the site, not every job done, and say nothing about revenue or sales results, which belong to the clients.
Where to start
All projects are in the portfolio, by sector. To understand how licensing work runs, start from the guide on how brand licensing works; for a project, write to us from the licensing service page.
