Why digital matters
In Italy 90% of the population is online and spends almost 6 hours a day on the internet, an average of 1 hour and 48 minutes of it on social media, according to We Are Social’s Digital 2025 report. The same report shows that 32% of internet users get their information through social media. A well-made website and a consistent social presence are often the first contact with a brand.
90%
of Italy’s population is online
1h 48m
a day on average on social media
32%
of internet users get their information through social media
Source: We Are Social, Digital 2025 Italy.
Web and digital services
The website is the core of the service: the strategy that decides what it has to do, the design that makes it easy to use, the development, and the measurement that shows what to improve. The same team handles every stage, so project decisions stay consistent from the start through to maintenance.
- Digital strategy. The role of the website and the other digital channels in the company’s goals: who it speaks to, what it has to achieve, how it is measured.
- Web strategy. The pages, content and features needed, in what order to build them and which actions the site has to ask visitors to take.
- Coordinated digital identity. Logo, colours, typefaces and imagery used the same way on the website, social media and ads, starting from the brand identity.
- SEO, GEO and AEO. Every site is built with a structure that search engines and AI assistants can read; the dedicated work, also on existing sites, is described in SEO, GEO and AEO.
Day-to-day social media management and publishing: see Social and content.
UX, UI and information architecture
- UX/UI design. Interfaces for websites, apps and platforms, designed around how people use them.
- UX design. Journeys, priorities and obstacles: what visitors are looking for and how many steps it takes them to find it.
- UI design. How pages, buttons, forms and menus look and behave, consistent with the brand identity and readable on every screen.
- Information architecture. How pages and content are organised and named, so everything is where people expect it.
- User flows. The sequence of pages and actions that leads from an ad or a search to an enquiry or a purchase.
- Wireframes. The layout of each page, without visual design, to settle content and hierarchy before design starts.
- Prototypes. Clickable versions of the site to test and fix before development.
Websites, landing pages and e-commerce
- Websites. Design and development, smartphone version and contact form.
- Corporate websites. Sites that explain who the company is, what it does and for whom, with service pages, projects and contacts, also in several languages.
- Landing pages. Pages built for campaigns, designed to collect enquiries. The campaigns that drive traffic to them are in advertising and media.
- Web development. Clean code, light and accessible pages, reusable components so the site can grow without being rebuilt.
- WordPress and CMS development. Custom themes and blocks, so the client can update copy and pages without breaking the layout.
- E-commerce. Online shops integrated with the website, from catalogue to checkout.
- Website redesign. When the site is old, slow, hard to use on a phone or brings in no enquiries.
- Maintenance. Updates, checks and changes to the website after launch.
- Hosting management. Choosing and configuring the server, certificates, backups and updates, when the project includes them.
Analytics, conversions and performance
- Data analysis. We measure how the site is used and improve it after launch.
- Web analytics with GA4 and Google Tag Manager. Google Analytics 4 and tag setup, with events that answer concrete questions: where enquiries come from, where people drop off.
- Conversion tracking. Form submissions, clicks on email addresses and phone numbers, purchases recorded reliably and in line with cookie consent.
- CRO and funnel optimisation. Analysis of the steps where visitors are lost and changes to pages, copy and forms, checked against the data.
- Core Web Vitals and performance. Images, code and loading optimised so pages open quickly, respond at once and do not shift while people read.
What is CRO?
CRO (conversion rate optimisation) is the work of increasing the share of visitors who take the action the site exists for: sending an enquiry, signing up, buying. It starts from data and from watching how people use the pages, finds the points where they drop off and tests changes to copy, forms and journeys, checking their effect.
What are Core Web Vitals?
They are the metrics Google sets out to measure the real experience of a page in three areas: LCP (loading, good within 2.5 seconds), INP (responsiveness to clicks and taps, good within 200 milliseconds) and CLS (visual stability, good up to 0.1). They count as good when 75% of visits meet the thresholds, as explained in the Web Vitals documentation on web.dev.
Web & Digital projects
We developed the web and digital strategy for HC9 and Boston, as part of full projects that also covered marketing strategy, brand identity and campaigns.
What you get
- The website strategy: goals, pages, content and the actions to ask visitors to take.
- Wireframes and a clickable prototype to test before development.
- The website: design, development, smartphone version, contact form.
- CMS and hosting, when the project includes them: domain, hosting, maintenance and licences are stated explicitly in the quote.
- A structure built for search engines and AI assistants: clear copy, structured data, fast pages.
- GA4, Google Tag Manager and conversion tracking configured and documented.
- A coordinated visual identity across website, social media and ads.
- Data analysis and improvements after launch, including performance measured with Core Web Vitals.
For social media management and publishing there is the Social and content page.
When you need it
- Your website is old, slow or hard to use on a phone.
- Your website and social channels tell the brand’s story in different ways.
- Your website does not bring in enquiries or does not show up in searches.
- Your site gets visits but few enquiries or orders, and you do not know where people drop off.
- You need to open an online shop or a landing page for a campaign.
- You do not know how many enquiries come from the site because tracking is missing or unreliable.
Who it is for: companies whose website is the first contact with customers and partners.
Web and digital FAQ
It has to load fast, work well on smartphones, say clearly who the company is and what it offers, and make it easy to get in touch. It also has to be structured so that search engines and AI assistants understand its content.
Yes, as a separate service: strategy, editorial plan and daily publishing are described on the Social and content page.
It’s the consistent use of logo, colors, typefaces and image style across every channel: website, social media, ads, digital materials. It makes the brand recognizable wherever people come across it.
We build websites with a clean structure, clear copy and structured data, which are the basis for being found by search engines and cited by AI assistants. Rankings then also depend on the content and on the brand’s reputation outside the website. The dedicated work is described in SEO, GEO and AEO.
It depends on how many pages and languages you need, the features (contact form, catalog, private area, e-commerce) and who prepares the copy and images. That’s why we don’t have a price list: after a first conversation we prepare a proposal for your case.
Write to us through the contact form or at info@magnetmilano.it and tell us about the company, what the website needs to do and, if there is one, what isn’t working on the current site. The first step is always a conversation to understand goals and priorities.
UX (user experience) is about the journey: what people are looking for, in what order they find information, how many steps it takes to contact the company or buy. UI (user interface) is what they see and touch: pages, buttons, forms, menus. Good UI without thought-out UX produces pages that look good but are hard to use; you need both.
It is the outline of a page drawn without colours or final images: it shows which content is there, in what order and with what weight. It is used to decide structure and priorities before visual design and development, when changes are cheap. Wireframes then lead to the clickable prototype.
A company website presents the whole company, with several pages and different journeys for different audiences. A landing page is a single page tied to a campaign or an offer: one message and one requested action, such as filling in a form. They often work together: campaigns lead to the landing page, which links back to the site.