Character and anime licensing: how it works in Italy
Who holds the rights to a character, which products are made under licence, how approvals work and what about fan art.
Insights
Licensing, brand e comunicazione spiegati da chi ci lavora ogni giorno: come funzionano, quanto costano, cosa chiedere prima di partire.
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Continua a Leggere →: Character and anime licensing: how it works in Italy
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How to license your own brand: the steps for a company
Continua a Leggere →: How to license your own brand: the steps for a companyWhat to check on the brand, which categories to open, how to choose licensees and what to decide before the contract.
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Licensing glossary: the terms to know before you sign
Continua a Leggere →: Licensing glossary: the terms to know before you signLicensor, licensee, property, royalty, minimum guarantee, territory, sell-off, style guide: brand licensing terms explained in a few lines each.
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Royalties and minimum guarantees in licensing: how they are calculated and what gets negotiated
Continua a Leggere →: Royalties and minimum guarantees in licensing: how they are calculated and what gets negotiatedIn licensing, the licensee pays a royalty, a percentage of product sales, and usually guarantees a minimum amount with an advance on signing. How they are calculated, what…
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Brand licensing: what it is, how it works and who does what
Continua a Leggere →: Brand licensing: what it is, how it works and who does whatBrand licensing is the agreement through which the owner of a brand or character lets another company use it on its own products in exchange for royalties. Here…