Licensing, brand e comunicazione spiegati da chi ci lavora ogni giorno: come funzionano, quanto costano, cosa chiedere prima di partire.
How licensing works when the licensor is a car or motorcycle brand: trademark and design protection, approvals, typical categories, motorsport, and what to check before signing.
How to measure a brand’s visibility in chatbots and AI search without magic tools: a fixed prompt set, what to log, and what official Google, Bing, and GA4…
Agent, consultant, broker, in-house team, creative studio, hybrid agency: six licensing models compared, how they are paid and ten questions to ask before choosing.
From signed license to product on the shelf: style guide, artwork, packaging with legal lines, approvals, production files and retail. Who decides what, common mistakes and what to…
What brand strategy and a brand audit are, what Keller and Aaker say, what a brand strategy contains and when to start with an analysis.
What SEO, GEO and AEO are, how they differ, and what Google, OpenAI, Perplexity and Bing say about crawlers and robots.txt.
How to choose a company or product name and run first checks on trademarks, company names and domains using official databases, and why an IP professional is still…
LCP, INP and CLS: what they measure, the thresholds Google lists as good, where to check them and which general fixes help, with no promises about scores.
What motion graphics is, when it makes sense, which stages to follow from brief to delivery, and what to check on formats and accessibility.
What Google, OpenAI, Anthropic, Perplexity, and Microsoft actually say about structured data, llms.txt, robots.txt, and consistent company data, and what can’t be promised.