CEO & FOUNDER Ferdinando Siano
Founder and CEO of Magnet Communication. He spent over twenty-eight years, from 1984 to 2013, at Publitalia '80, the advertising concessionaire of the Mediaset television networks: he was Licensing Director and, for ten years, Head of the Sports Division, managing the commercial network that sold sports marketing rights. Today he leads Magnet's strategy and oversees licensing and advertising; he also founded a food & beverage brand, Locanda Italia.
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